What's New?

New treatments for Dry Eye at East Memphis Optometry

Autologous Serum drops

Some patients, for a variety of reasons, suffer from severe dryness of the eye that can lead to redness, itching and pain. Many can be helped by intensive treatment with artificial teardrops. However, for some patients these symptoms are not completely relieved. The National Blood Service (NBS) has recently developed an alternative to these artificial drops. They are called autologous serum eyedrops and are made from a patient’s own blood. These eyedrops naturally contain ingredients that are known to speed up healing and increase lubrication of the surface of the eye.
Eye drops made from a person's own serum are superior to artificial tears for relieving signs and symptoms of severe dry eyes.
The autologous serum contains essential components for maintaining eye surface health. None of the commercially available artificial tear preparations contain growth factors, vitamin A and other natural components, which have been shown to play an important role in maintaining eye health. Autologous serum and tears have identical salinity and pH, there is no issue of burning or stinging upon instillation
We use a local East Memphis laboratory and compounding pharmacy to produce the eye drops in the same day. The eyedrops are made using the clear part (serum) of your blood. The serum is diluted with saline and bottled into eyedropper bottles that need to be kept in the freezer until use. The drops contain no additives or preservatives, just your own serum diluted with saline. A typical draw will deliver anywhere from 6 – 8 bottles, and cost on average about $115.00 for the entire process, which should produce enough drops to last 4 – 6 months.

Amniotic tissue

We have the ability to treat our patients with amniotic tissue. This is a new and innovative field that we feel can add additional therapeutic options in our ability to treat surface diseases of the eye.

This procedure requires the placement of amniotic tissue bandage onto the surface of the eye. These bandages incorporate natural substances to aid in ocular surface reconstruction and promote healing. It is now being used to treat severe superficial ocular surface disease. The results have been outstanding. Now, when conventional treatments become ineffective or the need for additional therapy is needed we have other options. This therapeutic procedure has been shown to significantly improve the outcome in treatment of certain conditions. The conditions of dry eye, keratitis sicca, recurrent corneal erosion, corneal dystrophy, poor wound healing from chemical, thermal, or infections, bullous keratopathy, and others now have a much better outcome potential with this procedure.

The amniotic membrane is the inner most layer of the placenta consisting of a thick basement membrane and a vascular stromal matrix. This tissue is obtained by donation. Amniotic tissue is harvested and preserved following the delivery of a healthy newborn by C section. The tissue is analyzed for a multitude of diseases; sanitized and processed. This preparation makes every attempt to retain its healing properties.

Dry eye

East Memphis Optometry Now Offers FDA-Approved Xiidra for Treating Dry Eyes

Xiidra (lifitegrast ophthalmic solution) is now available for dry eye treatment. The only prescription eyedrop FDA-approved for treating both symptoms and signs of dry eye disease, Xiidra is also the first medication to be approved by the FDA for dry eye syndrome in over ten years.

How Does Xiidra Relieve Dry Eye Symptoms?

Xiidra suppresses inflammation mediated by your T cells, a specialized white blood cell key to supporting your immune system. By helping T cells fight inflammation causing dry eye disease, Xiidra enhances the immune system response to a variety of disorders responsible for dry eye irritation.

People with Sjorgrens syndrome will also benefit from Xiidra's ability to regulate a dysfunctional immune system.  Characterized by an extremely dry mouth and dry eyes, Sjorgrens syndrome occurs when the immune system mistakenly attacks the salivary and lacrimal glands and prevents them from producing sufficient saliva and tears.



Introducing Kala Eyewear!

Check out some of the new styles available at East Memphis Optometry from Kala Eyewear!

These budget friendly frames are handmade in California using high quality Italian acetate and hinges. Kala is proud to be one of the only independent frame manufacturers in the US! Check them out at http://www.kalaeyewear.com/.

East Memphis Optometry Welcomes “Tomato Glasses” – specialized glasses for kids

Tomato Glasses provide:




Outside Prescriptions Welcome



Introducing 1 Day Acuvue Define Brand Contact Lenses, a whole new way to enhance the natural beauty of your eyes, for a brighter, more memorable you.

Share the Care ... and SAVE!

Quality of Eyecare and eyewear products varies dramatically from one place to another. As long as you are a patient in our practice, please know you will receive the most comprehensive, individual eye health care and the finest eyewear and contact lens products available. We hope you will always be comfortable and confident sharing our philosophy with others. When you do, we want to express our gratitude with a program extending you substantial savings on your next product purchase. When a friend or family member brings in the Share the Care card, you save $20 on your next product purchase. The more cards we receive the more money you save! It's that easy! Stop by anytime to pick up your Share the Care cards. We look forward to continuing to serve your eye health and vision needs.

Bruder Eye Hydrating Compress Added to Our Dry Eye Treatment Regimen

We are excited to now provide the Bruder Eye Hydrating Compress at East Memphis Optometry  This microwave-activated compress is easy to use.  After 20-30 seconds in the microwave, patients apply the compress over their closed eyes for several minutes. The moist heat goes to work immediately to help slow tear evaporation.  Patented MediBeads absorb water molecules from the air and release them as clean moist heat.



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